Andy

To re-brand or not re-brand?

By Andy - March 2017
It’s the age-old question - and one that we know intimately. Sometimes a re-brand is required in response to the market moving on, or changing direction, and a desire by the company to not be left behind. But for many companies a re-branding process is unavoidable and comes because of a company merger or name change.   Australia has had its share of these company n...
Andy

What is a brand? Part 3: Colour

By Andy - August 2016
In the two previous articles on this subject we have looked at the place typography and photo imagery play in sculpting the voice of a brand. In this article we continue that discussion and look at the importance of colour.   Colour A couple of easy questions: What colour is Tiffany’s? What colour is the Cadbury chocolate wrapper? These two companies have rea...
Andy

What is a brand? Part 2: Photo Imagery

By Andy - August 2016
In a previous article we looked at the important elements of brand building and the role typography plays in creating the ‘voice’ of the brand. In this article we continue that discussion and look at the role of Photo Imagery.   Photo Imagery Assume for a moment that you have moved through the initial branding process and you have your logo in place. Now you...
Andy

What is a brand? Part 1: Typography

By Andy - August 2016
It’s a simple question but one with many answers. If you were to ask most people, they would inevitably mention something about a logo. And to a degree they are right, as the logo is seen as being the focal point of the company or brand  – something tangible that they, the public, can point to. But a well-created brand is so much more than that. It is something...
Andy

What’s in a brand name?

By Andy - July 2016
Coming up with a new brand or product name for a company is one of the hardest things to do as a creative person. Pre-internet (yes there was life before the internet and yes, I’m old enough to remember it!) a business just had to compete with other businesses in the same city. But living in our global digital village there are so many influencing factors that must be tak...

Every business has at least one trademark! How many does yours have?

By SixE Team - July 2015
Avoid the business pitfalls of losing control and equity over your intellectual property through trademark protection.   A trademark is an integral part of the marketing strategy for any business. The public identifies a certain quality, reputation and image with goods and services bearing a trademark. Essentially everything a business does can affect the way consumers v...

Developing a Brand Identity

By Dom - October 2014
The word ‘branding’ has become more and more loosely applied, to the point where its true definition is generally misunderstood by small business owners. This is possibly due to fact that they have been misguided by inexperienced agencies or single operators, such as graphic designers, who are trying to extend their area of expertise beyond what it really is. This...

#Social Media Marketing

By SixE Team - October 2014
Social media marketing, or in other words, digital word of mouth, is all about attracting relevant traffic to a website. It’s one of the puzzle pieces in executing an effective integrated online marketing solution – and a pretty important one at that! Social media is a platform that is accessible to anyone with internet access, and with the boom in popularity o...

Why content marketing?

By SixE Team - August 2014
Consumers prefer brands to communicate with them rather than at them, they want to connect with brands, and effective use of digital platforms allows for this progression. Why? Because it encourages two-way communication and engagement.   Gone are the days where a brand can rely solely on traditional advertising to get their message across, consumers want more informat...

Web Development Horrors

By Dom - May 2013
  Here’s some valuable advice on engaging a Web Developer; don’t become another horror story…   I am noticing that more and more Sunshine Coast businesses are falling victim to operators who maintain that they are “Web Developers”. This awareness simply stems from the volume of phone calls we receive from business owners who have...

Pages